搜索引擎在您查找信息的同时种植树木

加入我们的科学爱好者社群!

本文发表于《大众科学》的前博客网络,反映了作者的观点,不一定代表《大众科学》的观点。


有些人喜欢在探索网络时使用 Google。有些人喜欢 Yahoo 或 Bing。但现在每月有超过 250 万人正在使用 Ecosia,因为他们每次点击“搜索”都会帮助种植一棵树。

Ecosia 将其收入的 80%(扣除费用后)捐赠给在非洲播种树木的项目,这令人印象深刻。根据 Ecosia 发言人 Jacey Bingler 的说法,这些资金(每月高达 75,000 美元,大部分来自广告)负责每分钟种植四棵新树。这比我首次撰写关于 Ecosia.org 网站(于 2009 年上线)的文章时,每分钟一棵树有所增加。

这个总部位于德国的组织一直在资助巴西的一个植树项目,但去年十月,它开始资助 WeForest 在西非布基纳法索的森林恢复项目。这是在非洲干旱地区推广绿化的更大努力的一部分。Bingler 在电子邮件中指出,该项目也有更大的目标。“它旨在恢复遭受干旱破坏的景观,培育、教育和赋能人民,减缓疾病的传播,甚至降低极端主义和暴力冲突的可能性。”


关于支持科学新闻业

如果您喜欢这篇文章,请考虑通过以下方式支持我们屡获殊荣的新闻报道: 订阅。通过购买订阅,您正在帮助确保具有影响力的故事的未来,这些故事关于塑造我们当今世界的发现和想法。


Ecosia 的目标是在 2020 年前种下 10 亿棵树。最初,它希望在今年达到这个水平,但种植成本很高,用户没有迅速涌向该搜索引擎。这一切都在今天开始加速发展。“我们在 2014 年 11 月庆祝了第一百万棵树,在 2015 年 5 月就庆祝了第两百万棵树,” Bingler 指出。而且在布基纳法索的成本约为每棵树 30 美分,而不是之前的 1 美元。

Bingler 指出,该搜索引擎不断改进;搜索速度现在比去年快了 34%。它主要由 Bing 提供技术支持,并通过 Ecosia 自己的算法和技术进行了增强。用户还可以点击“Google”按钮,该按钮会提供该搜索引擎对同一查询的结果。Bingler 补充说,Ecosia 是大型搜索引擎的重要替代品,“因为它使用户无需花费一分钱就能做好事。高度抽象的日常任务,例如搜索网络,可以带来像新树这样具体的东西。”

Mark Fischetti has been a senior editor at 大众科学 for 17 years and has covered sustainability issues, including climate, weather, environment, energy, food, water, biodiversity, population, and more. He assigns and edits feature articles, commentaries and news by journalists and scientists and also writes in those formats. He edits History, the magazine's department looking at science advances throughout time. He was founding managing editor of two spinoff magazines: 大众科学 Mind and 大众科学 Earth 3.0. His 2001 freelance article for the magazine, "Drowning New Orleans," predicted the widespread disaster that a storm like Hurricane Katrina would impose on the city. His video What Happens to Your Body after You Die?, has more than 12 million views on YouTube. Fischetti has written freelance articles for the New York Times, Sports Illustrated, Smithsonian, Technology Review, Fast Company, and many others. He co-authored the book Weaving the Web with Tim Berners-Lee, inventor of the World Wide Web, which tells the real story of how the Web was created. He also co-authored The New Killer Diseases with microbiologist Elinor Levy. Fischetti is a former managing editor of IEEE Spectrum Magazine and of Family Business Magazine. He has a physics degree and has twice served as the Attaway Fellow in Civic Culture at Centenary College of Louisiana, which awarded him an honorary doctorate. In 2021 he received the American Geophysical Union's Robert C. Cowen Award for Sustained Achievement in Science Journalism, which celebrates a career of outstanding reporting on the Earth and space sciences. He has appeared on NBC's Meet the Press, CNN, the History Channel, NPR News and many news radio stations. Follow Fischetti on X (formerly Twitter) @markfischetti

More by Mark Fischetti
© . All rights reserved.