庆祝地球日:买!买!买!

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本文发表于《大众科学》的前博客网络,反映了作者的观点,不一定反映《大众科学》的观点


昨晚随意翻阅当地周日报纸中夹带的一堆广告,让我清楚地意识到,我们本周为了纪念地球所能做的最好的事情就是尽情购物。

我看到的第一条醒目的横幅是:“削减您的食品账单并保护地球!” 横幅下方是一张多汁的认证安格斯牛肉肩胛牛排的大照片和另一张乡村风味排骨的照片。没错,就是肉类,肉类是所有食物中碳和水足迹最重的,给地球带来了沉重的负担。


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我很感兴趣,于是开始对这厚达一英寸的涂层纸堆(读作:死树)进行考古挖掘。我的发现

“促销!价格暴跌!” 图示:24 瓶装 16 盎司瓶装水(您知道的,就是那种堵塞太平洋的那种),用更多塑料收缩包装。但是,嘿,瓶子标签是绿色的,带有白色字样。

“未来友好!买一送一!” 列出商品:尿布、铅酸电池、纸巾和洗衣液。是的,非常环保。

“您的绿色环保之源。” 优质的丙烯酸乳胶漆。

“终极后院改造!获得一片漂亮的草坪,并赢得一个新的后院与之搭配。” 只需注册多次草坪护理即可。我不是在开玩笑,伙计们。

“买一送一!” 因为您购买的产品越多,地球就越好。制造这些产品消耗的能源和产生的污染越多,运输这些产品排放的温室气体越多,丢弃这些产品的包装产生的垃圾就越多。

然后我发现了我的最爱,来自 Price Chopper 超市。“绿色是明智之举!畅饮并赢取大奖。” 购买任意两件 7 Up 品牌商品,即可有机会赢取 2010 年款Smart Fortwo passion coup,即“smart cars”小型汽车之一。当然,首先展示的商品是 6 瓶装 16 盎司苏打水。下面展示的是一些正在促销的优质环保产品,特别是 White Wave 豆浆和 Cascadian Farms 格兰诺拉麦片。因为,您看,这就是美国公众已经达到的程度:在经历了 40 年的地球日之后,我们仍然认为对“自然”(那个遥远的地方,您无法开车去的地方)好就是通过吃大豆和格兰诺拉麦片来实现的。就像“那些女人”一样,她们穿着碎花连衣裙,赤脚走在树林里,采蘑菇,并在公共场合给孩子喂母乳(别看;等等,看)。就像那些男人一样,他们穿着格子衬衫和凉鞋,种植芦笋,啃松树皮,并引用尤厄尔·吉本斯的名言。

朋友们,振作起来。现在是地球周。正如一则广告用绿色大字喊道:“齐心协力,我们可以尽自己的一份力量,让每一天都成为地球日!”

Mark Fischetti has been a senior editor at 大众科学 for 17 years and has covered sustainability issues, including climate, weather, environment, energy, food, water, biodiversity, population, and more. He assigns and edits feature articles, commentaries and news by journalists and scientists and also writes in those formats. He edits History, the magazine's department looking at science advances throughout time. He was founding managing editor of two spinoff magazines: 大众科学 Mind and 大众科学 Earth 3.0. His 2001 freelance article for the magazine, "Drowning New Orleans," predicted the widespread disaster that a storm like Hurricane Katrina would impose on the city. His video What Happens to Your Body after You Die?, has more than 12 million views on YouTube. Fischetti has written freelance articles for the New York Times, Sports Illustrated, Smithsonian, Technology Review, Fast Company, and many others. He co-authored the book Weaving the Web with Tim Berners-Lee, inventor of the World Wide Web, which tells the real story of how the Web was created. He also co-authored The New Killer Diseases with microbiologist Elinor Levy. Fischetti is a former managing editor of IEEE Spectrum Magazine and of Family Business Magazine. He has a physics degree and has twice served as the Attaway Fellow in Civic Culture at Centenary College of Louisiana, which awarded him an honorary doctorate. In 2021 he received the American Geophysical Union's Robert C. Cowen Award for Sustained Achievement in Science Journalism, which celebrates a career of outstanding reporting on the Earth and space sciences. He has appeared on NBC's Meet the Press, CNN, the History Channel, NPR News and many news radio stations. Follow Fischetti on X (formerly Twitter) @markfischetti

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