说服的科学

销售人员、政治家、朋友和家人都希望你能同意他们的请求。社会心理学已经确定了达成“是”的基本原则

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Robert B. Cialdini is Regents’ Professor Emeritus of psychology and marketing at Arizona State. He explores the reasons that people comply with requests in everyday settings.

More by Robert B. Cialdini
大众科学 Magazine Vol 284 Issue 2This article was originally published with the title “The Science of Persuasion” in 大众科学 Magazine Vol. 284 No. 2 (), p. 76
doi:10.1038/scientificamerican0201-76
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