2004年1月1日

1分钟阅读

说服的科学

社会心理学已经确定了达成“同意”的基本原则。

作者：罗伯特·B·西奥迪尼

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(Further Reading)

  • Bargaining for Advantage. G. Richard Shell. Viking, 1999.

  • Age of Propaganda: The Everyday Use and Abuse of Persuasion. Revised edition. A. J. Pratkanis and E. Aronson. W. H. Freeman and Company, 2001.

  • Influence: Science and Practice. Fourth edition. Robert B. Cialdini. Allyn & Bacon, 2001.

  • The Power of Persuasion: How We’re Bought and Sold. Robert Levine. John Wiley & Sons, 2003.

Bargaining for Advantage. G. Richard Shell. Viking, 1999.

Age of Propaganda: The Everyday Use and Abuse of Persuasion. Revised edition. A. J. Pratkanis and E. Aronson. W. H. Freeman and Company, 2001.

Influence: Science and Practice. Fourth edition. Robert B. Cialdini.Allyn & Bacon, 2001.

The Power of Persuasion: How We're Bought and Sold. Robert Levine. John Wiley & Sons, 2003.

Robert B. Cialdini is Regents’ Professor Emeritus of psychology and marketing at Arizona State. He explores the reasons that people comply with requests in everyday settings.

More by Robert B. Cialdini
SA Mind Vol 14 Issue 1This article was originally published with the title “The Science of Persuasion” in SA Mind Vol. 14 No. 1 (), p. 70
doi:10.1038/scientificamericanmind0104-70
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